A New Replacement for the Village’s Multicolored Balls

boules multicolores du village

Last fall, the Village’s multicolored balls were removed for good. Since 2011, this floating tapestry had given a new identity to the neighbourhood. We even included it in almost all of our exterior renderings of Le Bourbon, to show its significance in our urban scenery.

bourbon condominium

Saucy & Controversial Slogans


This winter, the Société de développement commercial (SDC) du Village stirred up controversy by placing billboards with daring slogans. Some of them had messages such as : “J’aime quand tu viens” (I like it when you come), and “Drag-moi où tu veux” (Drag me where you want), which seemed to convey stereotypes on the LGBTQ+ community. The SDC du Village reacted swiftly, removing the most controversial slogans. We can still find some plays on words such as “Beau de jour, belle de nuit” (Handsome by day, pretty by night) and “L’avenir sera rose” (The future is pink).

All in all, these slogans are temporary. They don’t replace the famous pink and multicolored balls designed by landscape architect Claude Cormier.

Instead, a more ambitious expo called “La Tête dans les nuages” (The Head in the Clouds) will take over Sainte Catherine Street.

A Clouded Sky

These cones, connected by metal cables, will represent “drops or clouds” to the eyes of pedestrians, on the Village’s main street between St-Hubert and Papineau. The cabling used for the multicolored balls will be kept, as it has been there without any issues since 2011.

This idea is rooted in the collaboration between two architecture firms: Collectif Escargo (Québec) and WXY Studio (New York). They won an international design contest organized by the SDC du Village.

Here’s a glimpse of the new expo, obtained in the City of Montréal’s archives:

la tête dans les nuages
City of Montréal’s archives

Next time you take a stroll on Sainte-Catherine E, will you have the head in the clouds? What are your thoughts? Comment below!

Experience the Nuit Blanche at Montreal en Lumière Winter Fest

nuit blanche montreal en lumière

An original idea imported from Paris, the Nuit Blanche is now a Montreal tradition. The major cultural, artistic and gourmet happening will take over the city on the night of February 29th to March 1st 2020, as part of the Montréal en Lumière winter festival.

One of the city’s most popular events, the Nuit Blanche attracts over 300, 000 festivalgoers, who tackle the winter head on by participating in over 200 cultural activities, while taking advantage of the metro, which is exceptionnally open all night.

In case you’ve never been to Nuit Blanche, here’s a recap from last year’s event:

In 2019, twelve bars in the Quartier Latin served their clients until 6 AM during Nuit Blanche. For this 17th installment, sixteen bars were able to prolong their alcohol license until dawn. We are delighted to learn that some of these establishments are reputable staples in the Village.

Here’s a full list of the bars that will remain open until; 6 AM during Nuit blanche:

  • District Video Lounge, 1365 rue Sainte-Catherine Est
  • Bar Renard, 1272 rue Sainte-Catherine Est
  • Le Date Karaoke, 1218 rue Sainte-Catherine Est
  • Arcade MTL, 2031 rue Saint-Denis
  • Les 3 Brasseurs, 1658 rue Saint-Denis
  • Pub L’Abreuvoir, 403 rue Ontario Est
  • Bistro à Jojo, 1627 rue Saint-Denis
  • Edgar Hyper Lodge, 1738 rue Saint-Denis
  • Pub L’Île Noire, 1649 rue Saint-Denis
  • Café Hookah Lounge/Patrick’s Irish Pub, 1699 rue Saint-Denis
  • Le Saint-Bock Brasserie artisanale, 1749 rue Saint-Denis
  • Turbo Haüs, 2040 rue Saint-Denis
  • Meltdown, 2035 rue Saint-Denis
  • Le Saint-Houblon, 1567 rue Saint-Denis
  • Le Petit Moscou, 323 rue Ontario Est

The Nuit Blanche takes place in a few key areas in the heart of Montreal, including the Old Port, the Quays of the Old Port, Plateau Mont-Royal, Mile-End, Quartier des Spectacles, the Village and Maisonneuve. Most cultural activities are free, including perormances, musique and exhibitions. The Place des Festivals will become a winter wonderland, and the Art Souterrain temporary expo will bring life to our beloved downtown underground network.

For more information on the Nuit Blanche and Montréal en Lumière, be sure to check out the festival’s website.

Video Recap of our Meet Your Neighbor Event

soirée rencontrez vos voisins

What an amazing evening! We had the pleasure to meet with new condo owners of Le Bourbon, on Wednesday October 25th. Over fifty people attended our Meet Your Neighbor Event at our sales office located on 1119 Sainte-Catherine St. East, in Montreal.

This evening was organized by our real estate developer MTL Développement, as a token of appreciation to all our clients. We consider you as our partners and we thank you for your trust.

It was also an opportunity to celebrate the construction of all underground stories. We’re now much more advanced and on schedule!

Here is the video recap that we filmed during the event.


*All claims made on this website are subject to change, and depend on the season, location and other factors.

See Pictures of Last Week’s Fête de Quartier

fête de quartier parc charles-s.-campbell

The Village has plenty of activities for everyone, whether it’s families, groups of friends or friendly neighbors.

On Tuesday August 13th, Le Bourbon was one of the proud sponsors of the 8th annual Fête de quartier at the Charles-S.-Campbell Park. It was a beautiful sunny day, with corn and BBQ, animation for all ages, inflatable games, petanque, music and circus acts.

It was a free and ecofriendly event.

The Charles-S.-Campbell Park is situated just behind the Bourbon’s construction site, between Champlain and Alexandre-DeSève streets. It’s a peaceful haven, a natural environment where you can breathe fresh air in the heart of the Village.

Charles Sandwith Campbell was a wealthy patron of the arts, and his fortune has helped build parks just like this one. His inheritance has also financed free music shows in Montreal’s parks since the 1920s.

Here are a few pictures of the Fête de quartier.



fête de quartier parc charles-s.-campbell

*All claims made on this website are subject to change, and depend on the season, location and other factors.


5 Reasons Why You Should Invest in the Gay Village

Gay Village Invest Real Estate

The Gay Village is a vibrant neighborhood in downtown Montréal. It’s surrounded by some of the city’s most iconic landmarks, such as the Lafontaine Park and Jacques-Cartier Bridge.

Formerly a working class neighborhood, it progressively became the home of the gay community since the 1970s, attracting residents and businesses alike. A series of highly visible public art projects have given the Village its unique visual signature and artistic feel.  As a result, the Village has undergone an impressive transformation, making it an attractive investment opportunity. Le Bourbon is one of the area’s most prestigious and visible large-scale residential projects, which is sure to provide great return on investment as the area keeps becoming more desirable for people from all walks of life. Here are five reasons why it’s a great time to invest in the Gay Village.

Reason #1: Downtown Montréal is Canada’s Hottest Neighborhood for Investing in Real Estate

Montréal’s real estate market is reaching historical levels. The amount of available units for sale has diminished for the 45th consecutive month. With demand skyrocketing, there are 11% less units available in downtown Montréal over the past year, even though there are new constructions to supply the demand. In the last quarter, condo sales have gone up by 2% in the Island of Montréal and 8% in Ville-Marie. The median price of condominiums has risen by 10% in Ville-Marie, and 8% on the Island of Montréal. Ten years ago, there wasn’t much going on in Griffintown and the Peel Basin. Now it’s one of Canada’s fastest growing areas. The Village’s proximity to the downtown core combined with its famous nightlife and restaurant scene make it a highly attractive opportunity for those who like to invest in their own lifestyle.

Reason #2: The Burgeoning Nightlife & Restaurant Scene

From Bouillon Bilk to Le Mousso, Complexe Sky and the legendary Stereo Bar, The Gay Village and surrounding areas are the home to some of Montréal’s most trendy and renowned restaurants, bars and nightclubs. As the neighborhood grows, new spots are set to keep making it a must for locals and tourists alike. Le Bourbon’s future residents will be able to walk to all of these places, as well as Le Quartier Latin and Chinatown.

Reason #3: Residents Will Soon Have Better Access to the St-Lawrence River

Molson-Coors, North America’s oldest brewery, shut its doors and moved its operations to Longueuil. Its site will be transformed to include proximity businesses and green spaces, aligned with a vision that is “inclusive and innovative for Montrealers”.

The City of Montréal recently announced public consultations to improve the access to the St-Lawrence River, under the Jacques-Cartier bridge. The Village Au-Pied-du-Courant is an example of how creative minds have created memorable experiences for everyone. It’s now become one of the prime locations to enjoy the fireworks in the summer.

Just like Griffintown, the Centre-Sud used to rely heavily on industry. However, its proximity to downtown and the old port, and the presence of high-value investments have made it a hub for fresh ideas.

Reason #4: The New Maison Radio-Canada is Set to Open in a Few Months

Radio-Canada, the CBC’s French language television and radio service, will be replacing its current center of operations by a brand new media center, dubbed the Maison Radio-Canada. It will be accessible to the public by early 2020. Le Bourbon residents will be able to walk there in less than 10 minutes. Get a sneak peek at the exciting project here.

Reason #5: The Beaudry Metro Station Will Be Totally Revamped by Spring 2020

Inaugurated in 1966, Beaudry is one of Montréal’s most iconic metro stations. It’s also the only one with a long-running escalator with a stunning view. Its rainbow colored masts pay tribute to the diverse community in the Gay Village. Metro users may have noticed that lately, trains have been skipping it between Berri-UQAM and Papineau stations due to renovation. This past June, the station was reopened to the public. Though the renovation work is still underway, it will be completed by March 2020.

An Ideal Location for a Long-Term Investment

Condominium buyers are interested in having a great living space to call their own, but location a key factor that can make an investment worth while. The Gay Village is already an awesome neighborhood, and it’s only going to get better for the Centre-Sud sector, in the eastern part of the Ville-Marie borough. With a series of high-value projects near the Saint-Lawrence river as well as the renovated metro station and active food scene and nightlife, the Village is becoming one of Montréal’s real estate hot spots. Le Bourbon is in a prime location in the Village, and will become one of its most recognizable buildings. Benefit from our preferential construction pricing and invest in a project that has the potential to generate phenomenal growth.

*All claims made on this website are subject to change, and depend on the season, location and other factors.